Barbara Hitchcock joined Polaroid Corporation in the 1970s in a research and development capacity. An interest in photography, acquired while living in southern Japan where she bought a 35mm camera, brought her to Polaroid to test market-bound products and systems.
In 1978 Ms. Hitchcock joined Polaroid’s international division where she coordinated all the photographic requirements of the subsidiary publicity departments. Appearing as a Polaroid spokesperson on national and international television/radio broadcasts, she promoted new Polaroid films and hardware.
Since 1982, Ms. Hitchcock has been responsible for the strategic marketing communications and program planning, development and execution of Polaroid’s cultural activities. She acquired fine art photographs for Polaroid, and managed its multi-million dollar art collection and traveling exhibitions.
Now, Barbara is an independent curator, serving on the Griffin Museum of Photography’s exhibition committee and board of directors.